Agricultural Economist at Oklahoma State University

Welcome to my homepage, which contains useful information for my students, advisees, and information on my research. This is largely a professional website, revolving around my teaching and research mission.


If you wish to make an appointment to see me please see the Appointments/Contact tab on the left menu.


Teaching Mission: to instill an understanding of economic principles necessary for successful agribusinesses, wealthy societies, and happy people. I teach the following courses:

  • AGEC 4243: Researching consumer food preferences
  • AGEC 4223: Quantitative supply chain management in agribusiness
  • AGEC 3023: Farm to Fork


Current research:

  • ... using Identity Theory to improve survey design
  • ... predicting food security rates using internet surveys
  • ... impact of beef discoloration on consumer willingness-to-pay for beef
  • ... consumer preferences for pecans


Brief Biography: A South Carolina native, I dreamed of living in a state like Oklahoma where many others roped cattle and competed in rodeos. After receiving degrees from Clemson, Kansas State, and North Carolina State University, I got that chance. Since 2003 I have taught undergraduate classes in the Department of Agricultural Economics at Oklahoma State University. My research appointment also allows me to write books and conduct scientific studies. I am the current holder the of Barry Pollard, M.D. / P&K Equipment Professorship in Agribusiness.