... the best class you will ever take! In this course we will learn the science of consumer preferences by studying
- The biology and psychology of taste
- Excerpts of recent food history
- The science of measuring preferences through surveys, interviews, and focus groups
- The science of measuring preferences through sensory analysis (e.g., evaluation of taste, smell, and appearance)
All announcements, including where class will meet and information on assignments due, is available at the schedule tab to the left.